Facing a challenging five-day deadline ahead, a small but effective leadership team representing critical functions came together to turn the exhibit into a success, mitigating a major functional escape.
The team aligned stakeholders and led the enterprise through the following process:
The team was firing on all cylinders, each person responsible for specific tasks that would feed into the machine that would deliver an on-time, on-budget, on-brand experience for our audience.
Taking the doodles and drafts provided, the team reimagined the flow and design of the exhibit space and delivered branded content that effectively reflected Boeing’s consistent and de-cluttered messaging for India.
Click on each image to see the Before & After creative:
"We moved from state of hopelessness to hope".
"The exhibit area was inaugurated by BDS CEO Chris Chadwick and the Indian Minister of Civil Aviation Ashok Gajapathi Raju, who also appreciated and showed immense interest during a tour of the exhibit area.”
"Of all the conferences, summits, and events that I have attended in India, this one was absolutely the best of the best!"
"The work you put in towards exhibit branding and helped us highlight the key initiatives of Boeing in India that are contributing to the growth of the aerospace sector."
The exhibit exists at the flashpoint where vision and commitment meets marketing objectives to influence global business. On a grand stage, the team performed at a high level, truly exceeding expectations.